Google Adsense officially announced that starting from March 1, 2022, the Matched content unit will only display ads and will be renamed “Multiple Ads”.
Matched Content was originally released as a recommendation service to help you promote your content to website visitors. The service also offers the option to display ads alongside your content links.
The following is the content of the Adsense announcement:
Due to declining content usage and positive customer feedback and performance for the display-only Matched content ad format, we’ve decided to remove content and convert all existing Matched content units to the display-only format . The same applies to Matched content units with the “Monetize with Ads” option disabled.
Original from: https://support.google.com/adsense/answer/11170711?hl=en-Hans
Action you need to take
If you think it’s a good arrangement for all Matched content units to show ads only starting March 1, 2022, you don’t need to do anything. Otherwise, you’ll need to remove the Matched content code from your pages before this change takes effect.
In addition to the formatting changes, we’ve made the following changes:
- Renamed Matched Content to “Multiple Ads” to align with ad formats on Google Ad Manager.
- Removes current eligibility restrictions on Matched content. This new format will be available to all AdSense publishers.
- Remove the Site Matched Content page from the AdSense interface.
- Updated the Matched content unit editor to display the new ad-only format.
- (Lab participants only) Turn off the Ads-Only Matched Content AdSense Lab and mark it as deprecated.