Alexa Internet, Inc. is a San Francisco-based web traffic analysis company and a wholly owned subsidiary of Amazon. The company, known for its global ranking system Alexa Rank, recently issued an announcement stating: “The global ranking system Alexa Rank website will be closed on May 1, 2022.” The announcement reads: “25 years ago, we founded Alexa Internet. After helping you find, reach and convert your digital audience for over two decades, we have now made the difficult decision to shut down Alexa.com on May 1, 2022. Thank you for making us a Your go-to resource for content research, competitive analysis, keyword research and more”.
Original link: We will be retiring Alexa.com on May 1, 2022 – Alexa Support
Introduction to Alexa Rank
Alexa Rank is a global ranking system that ranks the most popular websites by monitoring web traffic data. This ranking is calculated by combining the site’s estimated average daily unique visitors and the site’s estimated page views over the past 3 months.
While Alexa rankings are a great way to compare one website to another, Alexa’s stats aren’t necessarily the most accurate, in fact, comparing Alexa to Google Analytics concluded that Alexa isn’t that accurate.
Alexa Rank is often cheated
A cheater can manipulate a website’s Alexa ranking by creating a JavaScript function that opens a series of page addresses from the website, with the goal of having each address open in a separate window, thereby increasing pageviews and artificially increasing Alexa rankings.